Articles
Bauerfeind Announces New Marketing Initiative
January 9, 2001
Atlanta (August 2000)…Bauerfeind USA, Inc., a leader in orthopedic support products, recently announced a new advertising campaign and company tag line.
"We are very excited about our latest marketing initiatives," stated Linda Mulvihill, Marketing Manager. "We believe our new tag line and ad campaign speak to today's patients and their active lifestyles."
Bauerfeind's advertising campaign features the company's new tag line, "Bauerfeind. Because Life is Active," and focuses on everyday people participating in sports and wearing Bauerfeind products.
"Today's patients are more active than ever," explained Mulvihill. "They have busy lives and little time or desire to slow down for an injury. Our products are designed to keep pace with their active lifestyle."
Bauerfeind also introduced new product packaging and colors that complement the company's advertising campaign. "Our new, sporty packaging features an optional fold-out hang tab to make it easier for our customers to display and store the product," explains Mulvihill, "And our new product colors are based on customer feedback and the latest color trend information."
Bauerfeind USA, Inc. is a leading provider of orthopedic products for the major injury-prone areas of the body, including the foot, ankle, knee, back, shoulder, elbow and wrist.
Founded in Thuringia, Germany in 1929, Bauerfeind is an industry leader in product research and development. The company has a reputation among both physicians and patients for high quality, clinically tested products that deliver proven therapeutic results.
"We are very excited about our latest marketing initiatives," stated Linda Mulvihill, Marketing Manager. "We believe our new tag line and ad campaign speak to today's patients and their active lifestyles."
Bauerfeind's advertising campaign features the company's new tag line, "Bauerfeind. Because Life is Active," and focuses on everyday people participating in sports and wearing Bauerfeind products.
"Today's patients are more active than ever," explained Mulvihill. "They have busy lives and little time or desire to slow down for an injury. Our products are designed to keep pace with their active lifestyle."
Bauerfeind also introduced new product packaging and colors that complement the company's advertising campaign. "Our new, sporty packaging features an optional fold-out hang tab to make it easier for our customers to display and store the product," explains Mulvihill, "And our new product colors are based on customer feedback and the latest color trend information."
Bauerfeind USA, Inc. is a leading provider of orthopedic products for the major injury-prone areas of the body, including the foot, ankle, knee, back, shoulder, elbow and wrist.
Founded in Thuringia, Germany in 1929, Bauerfeind is an industry leader in product research and development. The company has a reputation among both physicians and patients for high quality, clinically tested products that deliver proven therapeutic results.
